Posts Tagged ‘vegetarian/veganism’

the PB&J campaign

March 17, 2008

pbj.jpgAn eco-friendly diet is easier than you might think. Peanut butter and jelly sandwiches – a long-time mainstay of lunchboxes across the country – reduces global warming, saves water, saves land, helps end world hunger, AND prevents animal cruelty. How, you ask? It’s vegan.

The PB&J Campaign manages to present the eco-friendly diet of veganism in an accessible, appetizing way. The site helps readers realize not only how beneficial veganism is, but also how tasty and easy it can be. I mean, who doesn’t love PB&J with a side of environmental conservation?

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